Everton have found stability since The Friedkin Group took over from Farhad Moshiri at Goodison Park.
The Toffees’ decision to replace Sean Dyche with David Moyes shows that The Friedkin Group (TFG) know what they’re doing at Goodison Park. Their leadership reflects a clear strategy for the club’s future.
Armando Broja, who arrived under the previous ownership, failed to make an impact due to persistent fitness problems. Everton had the option to sign him permanently for £30 million, but he has since returned to Chelsea — a smart call by TFG.
Now, Broja is reportedly available for a cut-price fee of just over £16 million. His Premier League record this season stands at 10 appearances with no goals or assists. Despite the drop in price, TFG’s decision not to trigger the buy clause looks increasingly wise.
German clubs RB Leipzig and VfL Wolfsburg are monitoring the Albanian striker, whose Chelsea contract runs until 2028. The Blues are now open to selling him at a discount under new boss Enzo Maresca.
Meanwhile, Moyes will need to act fast in the transfer market. With Dominic Calvert-Lewin possibly leaving once his contract ends in June, and Youssef Chermiti often sidelined by injuries, Everton are short on reliable options up front.
Beto has stepped up as the main striker lately and found some form toward the end of the campaign. However, Everton’s top target, Liam Delap, has already joined Chelsea, leaving the club to explore other attacking options.
Securing a quality striker before pre-season begins is now crucial. Although other areas also need strengthening, signing a new number nine should top the list.
Given Broja’s injury record and underwhelming loan spell, bringing him back — even at a reduced price — wouldn’t make sense. TFG made the right call in moving on.
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