Ipswich Town are set to benefit from a potential transfer boost inspired by Brighton & Hove Albion’s successful recruitment model as they return to the Championship.
Last summer, manager Kieran McKenna invested heavily in building a Premier League-ready squad, but despite those efforts, Ipswich were relegated. One major setback may have been a lack of advanced recruitment support typically used by top-flight clubs.
Football finance expert Kieran Maguire explained that while in the Championship, Ipswich previously worked with Jamestown Analytics—a data-driven scouting firm founded by Brighton chairman Tony Bloom. The company only partners with one club per division to avoid conflicts of interest, meaning Town couldn’t use their services while in the Premier League.
Now back in the Championship, Ipswich are in a position to re-engage with Jamestown. Maguire outlined how the process works: Ipswich can request player profiles with specific traits—such as a left-back aged 19–22 with defined strengths based on their tactical needs. Jamestown’s proprietary system would then generate a shortlist of suitable targets.
Clubs like Brighton have become renowned for their success using this type of data-led approach. Ipswich gaining access to these tools again could be a huge step in identifying ideal recruits—especially now that they’ve retained many core players, despite losing Liam Delap to Chelsea for £30 million.
With data now a central pillar in elite football scouting, tapping back into Jamestown’s network could be a game-changer for Ipswich’s push for promotion. The chance to once again use one of football’s most effective recruitment tools gives McKenna a valuable edge heading into the 2025/26 season.
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