promotion campaign

Sheffield Wednesday’s 2022–23 season was a rollercoaster of emotions, defined by stunning comebacks and bold decisions off the pitch. While their dramatic promotion through the play-offs will be long remembered—particularly Josh Windass’ 123rd-minute winner at Wembley—the seeds of success were sown months earlier. Darren Moore’s proactive transfer strategy, highlighted by a daring double swoop on rivals Rotherham United for Michael Ihiekwe and Michael Smith, set the tone for a campaign driven by grit and ambition. The controversial move not only shook the League One landscape but proved decisive in Wednesday’s return to the Championship.